CLIENT PROJECT / JEWELLERY ECOMMERCE
BEULAH.
A storefront that puts
the jewellery in focus.
An online jewellery store designed to showcase its pieces through expressive photography, clear collection browsing, and a consistent shopping interface across desktop and mobile.
- Project type
- Client project
- Design focus
- Responsive ecommerce UI
- Platforms
- Desktop & mobile
- Date
- September 2025
From first impression
to collection browsing.
The homepage moves from a full-width jewellery image into the latest collection, promotional offers, the brand story, store locations, and newsletter signup.
Serif headlines and generous product photography bring an editorial feel to the storefront. Dark navy anchors the navigation and promotional graphics, with warm yellow, blue, and orange accents distinguishing calls to action and offers.
The pieces take
centre stage.
Large product images lead the collection cards. Names, prices, wishlist, and bag controls sit close to each item.
Three columns become
one clear sequence.
The desktop collection displays three products side by side. The mobile version stacks them, preserving prominent photography and keeping the wishlist and bag controls over each product image.
An expressive moment
for the offer.
Layered labels, a bright limited-offer badge, and a collage of jewellery photographs give the promotional section its own visual rhythm.
One identity.
Two screen sizes.
Compare the complete desktop and mobile layouts below. Scroll within each preview to explore the page, or open its full image.